Press Releases - Magic?

The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy’s canine hero, the media hold all the cards when it comes to what we do and do not know.

They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it.

Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader’s eyes.

Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.

Donald Trosper, Author

Jason Hulott is author of Press Release Cash, a system to use press releases to drive traffic, boost search engine rankings , get free inbound links and generate big profits. All from one activity! Save time and effort now. Visit www.press-release-cash.co
e6d Sometimes you just need to look to the latest book or movie to get inspiration. One way to use these phenomena is in your online press release campaign.

See the title of this article? I practice what I preach. GRIN!

Writing press releases is a great way to attract interest about your business and get written about in the media. Don't think for one minute that the press are only interested in real companies. If you have a newsworthy story that is topic and an editor thinks it will benefit his readers, he/she will publish it.

Hopefully this will lead to more traffic to your site, maybe a free link from their website, and sales! Yes, one way in bound links from authority sites! Manna from heaven. You just can't buy these kinds of quality inbound links.

But how do I write press releases or more importantly how to a sustain a press release writing campaign?

Here's where the Da Vinci Code comes in. If you have not heard about Dan Brown's controversial book then you must have been on a desert island for the last 5 years.

It has created much controversy and I hasten to add , money , that it truly is a phenomena. A movie is due soon with Tom Hanks and Ron Howard, alledgedly.

Anyways, anything related or even mentioning the Da Vinci Code is snapped up. I own several other Da Vinci Code books on cracking the code and information on the background to the book etc etc. I don't have the t-shirt yet! Watch this space!

I have also seen a few others use the hysteria behind the book to send out a topical release about their business that ties into the book.

There was one about a restoration company who can uncover dirt and restore old paintings and furniture which was very good.

I remember there we some good dating stories around the time of Bridget Jones and also some great creative use of the Lord of the Rings Movies.

In essence, look to the media for the next big thing to try and incorporate it into your press release campaigns. Books and movies are great sources and the great thing is they are always releasing the next big blockbuster.

Remember to try and keep it related but not stupid or far fetched.

Some ideas

Movie: Troy

Idea: Make sure your virus protection software is not your achilles heel!
Idea: Beware Trojans! New Book on Virus Protection Software!

Movie: Bridget Jones

Idea: Anything Dating Related.

Also try using other news stories to generate interest. Use other major events although I would recommend most strongly that your avoid natural disasters or human suffering as a way to leverage a story. This would do your creditability damage and is quite immoral.

Anyways, good luck with your press release campaigns.

If you ever needed an excuse to go to the movies or bookstore then I have just given you the best one yet. Hey, you could even claim it as a business expense!

About the Author

Jason Hulott is author of Press Release Cash, a system to use press releases to drive traffic, boost search engine rankings , get free inbound links and generate big profits. All from one activity! Save time and effort now. Visit www.press-release-cash.com now!