Write A Good Press Release

Press Releases - Magic?

- Or is it?

The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy’s canine hero, the media hold all the cards when it comes to what we do and do not know.

They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it.

Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader’s eyes.

Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.

Donald Trosper, Author



Write Your Press Releases...


Writing Press Releases...
Common Press Release Mistakes: Don't Make it a Sales Pitch
The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your "Sales" page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site.
Accepted official website press release
Since I didn't have the time to write a full column review of Accepted I thought I would pass along this press release from Jetset, the agency that worked on the website for the movie.Comment
Common Press Release Mistakes: Include your Contact Information
Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. There are some news publications that will take your press release and write a news story without contacting you; however, most news sources who want to base a story off of your press releases will attempt to contact you before they write an article to get more information and their own quotes.
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The specs of this operation are easy, write a press release of my website, www[.]vidica . com and submit it to a release place. My max budget on this is $10, and should be done within 2 hours of... (Budget: $30-100, Jobs: Copywriting)
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The specs of this operation are easy, write a press release of my website, www[.]vidica . com and submit it to a release place. My max budget on this is $10, and should be done within 2 hours of... (Budget: $30-100, Jobs: Copywriting)

Press Release Writing

Information About Write A Good Press Release
Submitting your well-crafted press release is a bit like standing behind the red velvet rope, hoping you have what it takes to make it past the doorman and gain admittance into an “A” list event.

The competition is fierce, with only the best of the best making it to the editor’s desk, much less into the hands of the public.

So how can you rise above all others and make your press release gleam in the eyes of the publisher?

All you need is a dash of researching skills, a pinch of creative talent, and a sprinkle of media insight, and you’ve whipped up a blue ribbon recipe for a results-oriented press release.
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