Press Releases - Magic?

The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy’s canine hero, the media hold all the cards when it comes to what we do and do not know.

They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it.

Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader’s eyes.

Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.

Donald Trosper, Author

Press Release – Bigmouthmedia gets a little brother
Bigmouthmedia
Following months of negotiations, Search Engine Marketing leaders, bigmouthmedia today announced the acquisition of established UK-based SME search marketing company, Optimiser.co.uk –(http://www.optimiser.co.uk)

Bigmouthmedia specialises in SEO for big-name brands, including Sony Ericsson, MTV and British Airways and has been on the lookout for a smaller company to bring under the bigmouthmedia umbrella to focus on the growing SME search marketing marketplace and to take advantage of the numerous enquiries received by bigmouthmedia every week as a result of its own top search engine rankings.

Bigmouthmedia's MD Steve Leach says “The SME markets has had a raw deal from search marketing; it's this end of the market that is most rife with dodgy SEO services and bedroom bandits. Bigmouthmedia plans to use its 8 years of industry leading SEO experience working with some of the biggest brands to provide the first real cost effective SME SEO service”.

Optimiser will initially be rolled out in the UK with plans thereafter to follow bigmouthmedia's example and roll out to the 18 languages & 41 countries. The service will be offered through ISP and Enterprise partnerships as well as direct sales.

Fabio Torlini, Marketing Director of leading Managed hosting provider, Rackspace Managed Hosting said “The Optimiser service is a welcome relief for the SME market. At long last they have a well known, ethical big brand to trust with their search marketing needs with the knowledge that Optimiser won't outgrow them at the first whiff of larger clients”

Optimiser will be headed up by new media veteran Scott Howard who joins from leading the New Media team at Union Advertising. Speaking about the launch, Howard said “Together, SME's represent the largest overall spend in the SEO market so there's a lot of potential for growth. It's vital to remember that although each SME's budget is relatively small it is usually a larger proportion of their budget than blue-chips invest in SEO. They need to be able to fully trust the service. Campaign management and managing client expectations will be a major focus of the company”

Howard adds “Optimiser clients can expect to get the same great service that Bigmouthmedia has earned its reputation on. That means ethical, ground-breaking techniques, no-bull, transparent results, no nasty contracts and no Swiss Tony sales people, all at a very reasonable cost.

About the Author

Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies.

The company specialises in search engine marketing – boasting an impressive list of clients, including Sony PlayStation, the Bank of Scotland, Marks and Spencer, British Airways, Sony Ericsson, King Sturge, Laura Ashley and MTV.