Press Releases - Magic?

The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy’s canine hero, the media hold all the cards when it comes to what we do and do not know.

They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it.

Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader’s eyes.

Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.

Donald Trosper, Author

DRAMATICALLY BOOST YOUR EXPOSURE WITH A PRESS RELEASE
Shawn Edwards
Here are a few things to keep in mind when writing a press release.

1) ALWAYS target your press releases to the appropriate media. Take your time to research
the different forms of media available in your particular market niche. Don't try sell or adverise. Failure to
do this will have your press release in the trash somewhere. Working with the editor by providing
newsworthy information to provide for his/her reader will provide the editor with the incentive to work with you.

2) Take your time when writing your press release. Don't just brag about your product or service - editors could
care less how great you think your stuff it. Make sure that you slant your press release so that's NEWSWORTHY!
Think of ways how you can fulfill your readers' needs! Focus on what that need or problem is and write the press release from the perspective
of the readers' benefits. This way your release will get MUCH more attention. If you have a website then you release is a powerful tool to
gain some traffic.

Remember, driving traffic to your web site isn't easy. With so many different promotional options
like search engines, e-zines, banner swaps and bulk email campaigns it's easy to forget the fact
that the PRESS RELEASE is the single most important method for generating publicity to your business website.

Think of an effectively written Press Release as being complimentary Advertising! Any
article written about your product, company, event, or
promotion, and published by an independent third party,
will almost certainly deliver a sense of credibility and
an implied endorsement that PAID advertisements just can't
bring.

Keep your release short and informative. It should contain no more than 500 words and no more than two pages.
Be sure to include your contact information. Write a release that includes contact name, company name, full address, phone number, email address, and Web site URL. The contact name should be someone who's available and capable of answering questions.

A Press Release is simply the most powerful form of advertising there is!

About the Author

----------- ABOUT THE AUTHOR: ---------Shawn Edwards is the C.E.O. of http://www.nonimanltd.com
a.k.a. Noni Man LTD., and publishes Marketing Maniac, a
fresh and informative weekly newsletter dedicated to
providing the tools needed to succeed in an e-commerce
driven market. For more information: contact
sales@nonimanltd.com