Press Releases - Magic?

The media mindset is a very powerful entity. What filters through the desk of an editor to the pulse of America is whatever he or she deems newsworthy. Scandals. Tragedies. Triumphs. From international terrorism to Cousin Cathy’s canine hero, the media hold all the cards when it comes to what we do and do not know.

They also decide, to a certain degree, the influence each story has on the public by the size of space they assign to it.

Readers are obviously going to focus on a half-size, front-page feature article more than they will a 10-line blurb buried in the back of the local section. Placement is crucial because it determines how close your news will get to the reader’s eyes.

Fortunately, news sells. So garnering attention for your press release will be a little like a sales pitch, without the blatant advertising. Sound impossible? Not when you consider how the media mindset operates.

Donald Trosper, Author

Who says you can't get rich quick?
Stone Evans
On August 26th, 2005, a 21 year old young man named Alex Tew started a website to raise money for college.

3 months later he's earned over $700,000 from that single website... Check it out here: http://www.MillionDollarHomePage.com

Then read Alex's blog which chronicles his epic journey from startup to where he is now: http://milliondollarhomepage.com/blog.php

The Million Dollar Home Page is a great concept, but the real brilliance behind it is how it was marketed. Alex promoted his site through 100% free methods: word of mouth and the press!

Check out his press page here to see all the stories that have been written about Alex and his Million Dollar Home Page: http://milliondollarhomepage.com/press.php

How can you leverage the same power Alex used to launch his site in your business?

Easy. Determine what is unique about your business and write up a press release about it. Next, head over to: http://www.PRWeb.com and submit your press release. Then wash, rinse and repeat until you have all the press and business you can handle.

Trust me, it's much easier than you think to get the press talking about you and your business. In truth, they *need* your story. It's just a matter of giving it to them.

Before I became The Home Biz Guy, I was in the restaurant business. I had popular a health and vegetarian restaurant in Dallas, Texas. At that time, I would simply email section editors from different local newspapers and magazines and tell them what was unique about me and my restaurant. Before I knew it, I had press all over the place taking pictures and writing stories about me... I was dubbed the Veggie Guru.

You can use the power of the press to grow your business too. Stop being so impressed with what other people are doing and get impressed about yourself.

You have a story that the world wants to hear. Go tell it!